The Path To Conversion: Storytelling Through Theme Design

Most discussions and talks on WordPress theming are focused on development, but to write the code for and develop a WordPress theme, you first need design.

Web design plays a critical role in setting the tone of a website, focusing visitors’ attention, and guiding them through the site to a conversion with as little friction as possible. It also is responsible for shaping brand perception, audience emotion, and telling a story that not only produces results but resonates with clients and customers.

At it’s core, design is the visualization of the why.

In this presentation we’ll cover:

  • Understanding the brand story and site visitor journey
  • Conversion path planning and creating a natural website flow
  • Purpose driven theme design focused on asking why
  • Long-term design thinking focused on asking how

Speaker

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About Jennifer Bourn

With 23 years of experience, Jennifer Bourn leverages her graphic design, web design, and copywriting background to help small businesses build brands, create content, and grow profitable online platforms. Known for her ability to make the complex simple, Jennifer has parlayed her experience as a freelancer and microagency owner into webinars, workshops, business training programs, and online courses that help freelancers build sustainable, enjoyable, profitable businesses that support the lifestyle they desire.